Concise Marketing Plan
A Marketing Plan should not be seen as an intimidating task. It's nothing more than a formal documenting of the results of your marketing investigation, and a listing of your specific plans for educating your current and potential patients. All that is added are budgets, and realistic timelines.
One of the most difficult challenges marketing coaches face while working with doctors is coaxing them to put their thoughts and strategies down on paper in a marketing plan.
To overcome this obstacle, we've developed The Concise Marketing Plan. It's designed to provide viable information fast, and in a usable format. It utilizes a series of worksheets that are based on traditional marketing principles. This compact worksheet system assists planners in focusing on refining descriptions and ideas to their simplest, most readable form.
The intent is this: when the plan is completed, the doctor can provide each team member with a structured, yet simple method of accessing the key data related to the marketing of the practice. This includes information on objectives, strategies, tactics, budgets, and timelines. Most importantly, it gives a clear listing of what the team members' responsibilities are, and the part they play in building the business. The Concise Marketing Plan online system is available to all doctors with a Premium Membership.
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View a complete sample of a Concise Marketing Plan:
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